Measurement
GA4 and GTM as needed, verified events and clear traffic sources.
Digital marketing/ 06
A good product. Found by the right people.
We connect Google Ads, SEO and analytics with your website - from the first visit to an enquiry or order.
Let’s discuss your projectSee how we build itFROM INTEREST TO ACTION
- Get discoveredGoogle Ads · SEO
- Show your valueMessage · landing page · offer
- Make the next moveEnquiry · order · measurement
INSIDE THE WORKSHOP
From the right message to a measurable action.
01 / 03
Choose who we want to reach.
We review the offer, search intent and current site. Campaigns are organised around visitor intent. We choose an initial channel and page that can inform the next decision.
An audience, message and initial test
FROM THE IDEA TO THE DETAILS
What we do
For a business with a working website or store that wants to attract relevant visitors and understand what leads to meaningful actions.
- A website with few enquiries
- An online store with potential
- Launching advertising campaigns
- 01
Direction and Google Ads
We choose an audience, a message and a starting channel, then prepare campaigns around search intent and the agreed budget.
- 02
SEO and content
We review indexing barriers, structure and content, then prioritise improvements for organic discovery.
- 03
Analytics and tracking
We configure GA4, GTM and key events around your needs and chosen consent mechanism, and verify that events are recorded correctly.
- 04
Landing pages, tests and reporting
We connect the campaign message to a relevant page, review the data, test improvements and explain what comes next.
A CLEAR OUTCOME
What you receive
- An initial review and prioritised plan
- Agreed campaigns and SEO tasks
- Verified key events
- A monthly report and next actions
We agree on features, timing and scope before starting. Support and future releases are arranged for each project.
HOW WE WORK TOGETHER
- 01
Review your website, audience and goals.
- 02
Prepare tracking and the first channel.
- 03
Measure, test and improve.
UNDER THE SURFACE
The details that hold everything together.
Landing pages
Message alignment, mobile usability and a working enquiry journey.
Transparency
Account access, separate ad spend and reporting on completed work.
What should we start with?
We need your goals, current site and existing advertising and analytics accounts. We start with what you already know.
BEFORE WE START
Good questions. Clear answers.
Does the website need to be built by you?
No. We start by reviewing your current website, access and measurement. If there is a problem on the path to an enquiry or order, we include addressing it in the plan.
Is ad spend included in your fee?
No. Advertising spend is separate from our work and paid directly to the platform. We agree on the scope, monthly fee and engagement period before starting.
How will I know it is working?
We agree on meaningful actions, such as enquiries or orders. Reports show completed work, available data and the next tests. We do not promise specific sales or Google rankings.