WWW
EN
BGNotes from the studio.
Practical, no-fluff articles about websites, software, apps and AI, written by the people who build them.
All articles
7 reasons your website isn’t selling (and how to fix them)
Traffic is fine, enquiries aren’t. Here are the seven problems we see most often, and what to do about each one.
Read article
Full cart, no order: the checkout mystery
Shoppers fill the cart, then vanish at checkout. Here’s why abandoned carts happen and how to win them back: less friction, honest shipping and smart emails.
Read article
From brief to launch: how a website gets built
What really happens between “we need a website” and “we’re live”: the stages, what you need to prepare, and what slows projects down.
Read article
Your website is slower than grandma’s dial-up
A slow website quietly loses customers. Here’s how to check your site speed, read Core Web Vitals and fix the usual suspects without a rebuild.
Read article
Your product page is your best salesperson
A good product page answers every question before it’s asked. Here’s how to build product pages that sell: photos, copy, reviews, price and delivery info.
Read article
Shopify, WooCommerce or a custom store?
Ready platforms are great, until they aren’t. An honest comparison of Shopify, WooCommerce and a custom online store, with the real tradeoffs and no sales pitch.
Read article
Do you need an app, or just a better website?
Apps are exciting. They’re also expensive to build and maintain. Here’s how to tell whether you really need one.
Read article
When Excel stops being enough
Spreadsheets run half the world’s businesses, until they don’t. The signs it’s time for custom software or an ERP, and how to start with a small first version.
Read article
Let AI do the boring office work
Invoices, emails, orders, weekly reports: the tasks nobody misses. How to automate back-office work with AI, keep a human in charge and start with one process.
Read article
Does your website need an AI assistant?
An AI assistant on your site can answer real questions at 3 a.m., or it can be an expensive gimmick. Here’s when it helps, what it needs and where the limits are.
Read article
We build with AI. Here’s what that means for you.
AI helps us write software faster, but every line is still reviewed by a person. What AI-assisted development really changes, where it falls short and who owns the code.
Read articleAnswers to what clients really ask.
Every article here starts as a real question from a call: why isn’t the site selling, do we need an app, can AI really help with this? If we explain the same thing three times, it deserves to be written down.
No keyword stuffing and no endless intros before the point. Just what we’d tell you over coffee, in the order you need it. And if an article doesn’t help, tell us so.
What you’ll find here.
Sites that pull their weight
Structure, speed and copy that turn visits into enquiries.
Cloud bills, under control
Where hosting and AI costs come from, and how to keep them pleasantly boring.
Apps and custom tools
When to build, when to buy and how to start small.
AI without the hype
Practical ways AI helps your business and your software, minus the science fiction.
Free review, no strings attached.
Got a question we haven’t answered?
Ask us directly. We reply within 24 hours on business days.
We reply within 24 hours on business days.- Two sentences are enough. We ask the rest.
A human writes back. No newsletter you didn’t ask for.
