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BGWe love “what if…”.
Curiosity leads us to the question. Over 10 years of experience helps us find the answer that works, and turn it into code.
We put real effort 
into getting better at what we do, so you can outgrow 
your competition. And when you grow, we grow.
Growth starts with curiosity.
Someone says “what if…” and the conversation gets interesting. What if orders moved on their own? What if readers found the right book faster? What if an entire professional world fit into one app?
Rastezh Digital is a studio in Sofia. We design and build websites, online stores, apps and custom software, and lately we teach them to think a little with AI. Design makes a product clear. Development makes it work. AI takes the boring part off people’s hands. We see them as parts of one job.
We have a soft spot for details: where a button causes hesitation, when a form asks too much, why a catalogue feels like a maze, and how everything works behind the screen.
10+years in the industry
Websites, stores, apps and software for all kinds of businesses.
3crafts, one roof
Websites, programming and AI. No agency ping-pong.
24 hto reply
On business days, usually the same day. A person answers, not a bot.
AIin our toolbox
We build with AI and review every line it writes.
Not just developers. We understand business.
For over 10 years we have built more than code: our own online stores and products, campaigns and sales. We know what sells, what a customer costs and why a beautiful website sometimes brings zero enquiries. So we ask about your customers, margins and competitors first, and about colours later.
We know what sells
A clear offer, trust, a fast checkout, honest shipping. We have seen what turns a visitor into a buyer, and it goes into the design from day one, not at the end.
We think about the market
We look at your competitors, what customers search for on Google and where you can win. The site is built around that, not around a template.
Marketing from day one
SEO, Google Shopping, Meta catalogue, emails and sales tracking are part of the project. You know which money brings money.
Values, with a sense of humour.
Not framed on a wall, not printed on mugs. Practised on every project, including the boring parts nobody posts about.
Honesty over comfort
If an idea won’t work, you’ll hear it from us before you pay for it.
Curiosity, professionally
We ask “why” until it gets mildly annoying. Then once more.
Plain language
If we can’t explain it without jargon, we don’t understand it well enough yet.
No middlemen
The people you talk to are the people who do the work. Nobody playing broken telephone in between.
Ship, check, polish
In that order, every time. Perfect and unlaunched helps nobody.
Results over trophies
We’d rather have a happy accountant than a shelf of awards.
What a normal week looks like here.
Mondays start with numbers: what moved last week, what didn’t and why. Nobody gets to say “I have a feeling” without a chart to back it up.
Midweek is for making: designing, building, writing and testing. We guard long stretches of focus the way some studios guard their brand book.
Every launch gets a small celebration and a short list of what we’d do better next time. Both are mandatory, and nobody skips the second one.
Fridays belong to tidying up: notes, files and the small fixes that make next week easier. Not glamorous. Wildly effective.
We take your budget personally. Your deadlines too.
Free review, no strings attached.
Tell us what slows you down. We’ll start there.
“We copy the same thing every day” is a perfectly good start.
We reply within 24 hours on business days.
Two sentences are enough. We ask the rest.
A human writes back. No newsletter you didn’t ask for.
