7 reasons your website isn’t selling (and how to fix them)

You’ve got a website, maybe even decent traffic, but the phone stays quiet. In more than ten years of building and fixing sites, we keep seeing the same few reasons. The good news: most of them can be fixed without starting from scratch.

1. Nobody understands what you do in 5 seconds

The first screen has one job: say what you offer, to whom, and why it’s worth it. “Innovative solutions for your business” says nothing. “Online stores for book sellers, live in 6 weeks” says everything.

2. There’s no clear next step

Every page needs one obvious action: call, book, buy, enquire. If the button is hidden at the bottom or there are five competing ones, people simply leave.

3. It’s slow, especially on mobile

Most visitors come from a phone, often on mobile data. Huge images, heavy sliders and a dozen plugins add seconds, and every second costs you customers.

4. Trust signals are missing

Real projects, real photos, a real address and phone number, clear prices or at least a clear way to get one. People buy from those they trust, and a faceless site doesn’t earn trust.

5. Forms ask too much

Ten fields for a simple enquiry is a wall. Ask only what you need to reply. You can get the rest on the call.

6. Nobody finds it

A great site Google can’t read is a shop on a street with no traffic. Clean structure, fast pages, proper titles and descriptions and useful content change that, and none of it is magic.

7. You don’t measure anything

Without analytics and conversion tracking you’re guessing. Start here: once you see where people drop off, the other six problems become obvious.

Rastezh DigitalThe studio team