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MythAn app needs every feature on day one.
RealityVersion one should do the most important job really well. Everything else earns its spot once real people use it.
Apps and software that just work.
If your business runs on spreadsheets, sticky notes and somebody’s heroic memory, we can help. We build mobile apps and custom software that turn that chaos into a few calm taps.
“Works on my machine” isn’t a launch plan.
Somewhere, right now, an app is being demoed on a developer’s laptop and it’s flawless. Then it meets a real phone, real data and a real user with big thumbs, and things get interesting.
Software rarely fails in the demo. It fails on a Tuesday afternoon, when someone does something nobody planned for, and that moment decides whether your team trusts the tool or crawls back to spreadsheets.
So we put working parts into real hands early and test on real devices, not just ours. By launch day, “works on my machine” has quietly become “works for everyone”.
Less copy-paste, more actual work.
Many businesses grow on spreadsheets, chats and “ask a colleague”. It works, until it doesn’t. Orders get lost, data is copied by hand and people lose hours every week.
We build iOS and Android apps with React Native and Expo, and custom software that organises your work: orders, inventory, customers, reports and connections to other systems. We start with a first version that solves the most important job, then grow it based on real usage.
Before we write code, we check whether an off-the-shelf tool already does the job. If it does, we’ll tell you. We build custom only when it gives you a real edge.
A first version you can try
No waiting months to see something working.
Honest advice
If a ready-made tool fits better, we’ll say so.
A product that grows
Support, new features and AI where it actually helps.
App folklore, fact-checked.
MythReality
MythCustom software is always the answer.
RealitySometimes an off-the-shelf tool does the job, and we’ll happily tell you so. We build custom only when it gives you a real edge.
MythOnce it’s launched, it’s done.
RealityLaunch is the first birthday, not the finish line. Apps need fixes and new features as your business and phones keep changing.
What we can build for you.
Mobile apps
iOS and Android apps with React Native and Expo, from the first sketch all the way to the App Store and Google Play. One codebase, two stores, no drama.
Custom software
Internal tools that replace manual work and the spreadsheets scattered across everyone’s laptops.
ERP
Orders, inventory, customers and reporting in one place. One source of truth instead of “wait, which file is the latest?”
Integrations & APIs
We connect your systems so data travels on its own and nobody copies it by hand ever again.
MVP
A first working version to test your idea with real people, before you bet the whole budget on it.
Maintenance
Monitoring, fixes and improvements after launch, so your app keeps up when phones and operating systems update.
From messy workflow to smooth app.
The story
We walk through one real working day with you and your team, from the first email to the last report. Somewhere in there, hours are quietly leaking, and we find exactly where.
First version
We pick the one job that deserves to be solved first and describe it in a clear written proposal. No endless spec, no building the tracks while the train is already coming.
Try it
You get working parts early and try them on your own phone instead of watching slides. Feedback from real thumbs beats opinions from meetings.
Grow
We launch, listen to the people using it and pick the next improvements together. Every update makes the app a little more yours.
Before you hit install.
Can’t find your answer? Write to zdravei@rastezh.bg.
What will my app be built with, and should I even care?
For mobile we use React Native and Expo, which lets one codebase run on both iOS and Android. In practice that means quicker development, easier updates and not paying for the same feature twice. We used exactly this setup for KRUG, a mobile app with profiles, posts, a catalogue and chat. For web and backend we pick what fits the job instead of forcing a favourite. You don’t need to speak tech, we’ll explain every choice in human words.
How much will my app cost? Please break it to me gently.
We’ll be gentle and honest at the same time. The cost depends on scope: how many screens, which features and what the app needs to connect to. Instead of planning a giant project that takes forever, we start with a first version that can actually be finished, tested with real users and improved. You get a written proposal with clear stages, so there are no mystery invoices along the way. Start lean, learn fast, then grow. Tell us your idea and we’ll suggest a sensible first step.
What happens after launch? Do you just disappear?
No ghosting here. Launch day is exciting, but it’s really the start of the interesting part: real users, real feedback and the first ideas for what comes next. We agree on maintenance, updates and new features based on what your product actually needs, so you’re not paying for things you don’t use. When the app stores change their rules or a library needs attention, we keep things running smoothly. Launch is a beginning, not a goodbye, and we’re happy to stick around for the next chapter.
Can you build the next Uber, but for dogs?
We can build a first version that tests whether dog owners actually want it, which is the smart move before building the whole empire. Ideas are cheap to test and expensive to guess.
Will my team actually use it?
That’s exactly why we design around their real working day and let them try it early. Software people helped shape is software people actually open.
The best app is the one your team stops grumbling about.
Free review, no strings attached.
An app idea or a spreadsheet problem?
Describe the task that eats the most time every week. We reply within 24 hours on business days with how we’d tackle it first.
We reply within 24 hours on business days.
Two sentences are enough. We ask the rest.
A human writes back. No newsletter you didn’t ask for.
