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Readers look for a specific book, author or edition. The catalogue has to lead them to the right copy without burying them in endless lists.
Case study
The task
Readers look for a specific book, author or edition. The catalogue has to lead them to the right copy without burying them in endless lists.
Our work
We organised discovery around categories, authors and search. Filters by price and condition help people choose, and product pages show every detail of the edition.
The result
A working online bookstore. Readers find the edition, see the exact copy with photos, price and condition, and add it to the cart.
KRUG
App & platform
A bookstore where every copy counts.
Readers rarely browse a bookstore “just because”. They come looking for a specific book, author or edition, and they want to know quickly whether it’s there. So the job wasn’t to show as many titles as possible. It was to get each reader to the right copy without making them scroll through endless lists.
We built discovery on three roads: categories for people who browse, authors for people who know who they love, and search for people who know exactly what they want. Filters by price and condition do the rest, so the list shrinks to what actually matters.
Then the product page takes over. With books, the details are the decision: which edition, what condition, how it looks in the photos, what it costs. Put all of that in one place and the next click goes to the cart.
What any online store can borrow.
Several roads to one product
People search in different ways. Give each way its own clear path.
Filters are a conversation
Each filter is a question a shopper would ask the seller. Ask the useful ones.
Detail does the selling
When each item is one of a kind, photos, condition and price are the whole pitch.
Search is the shortcut
Someone who knows the title shouldn’t have to browse. Put search exactly where the thumb expects it.
A catalogue should feel like a helpful bookseller, not a warehouse.
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